Email Address

About the Company

What is the company's name and why did you name it so?

Does your company have a tagline, slogan, or motto?

If yes, what is it?

When and why did you start the company? What was the main motivation?

What services or products do you provide or wish to provide?

What is your mission statement?

What are your primary goals?

What is your vision?

Where do you see your company in ten years?

A brand is not what you say it is. A brand is what people say about you. With that in mind, list five words you want people to use when speaking about you.

Adjectives, attributes, emotions, qualities, etc.

Competitors

List your main competitors:

If possible, please include their websites.

How do your competitors market themselves?

How do you want to separate yourself from other competitors?

Please write relevant distinctives.

Target Audience

Describe your primary target audience.

Predominant age, gender, education, income, neighborhood, etc.

How will most of your audience find out about your company?

How do you want to communicate with your target audience?

Visual Identity

Which colors do you love?

Which colors do you hate?

Which logos do you love?

If possible, please include their websites.

Which brands (their visual identity) do you love?

If possible, please include their websites.

Website and Social Media

If you checked 'other' above, what do you have in mind?

If you checked 'other' above, what else do you have in mind?

Other

Is there anything else you would like to add?

eternal stone Questionnaire

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